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WE ARE HODGE.

We see ourselves as a people business. For us, it's not a business to business transaction. Our customers deal with people, and our people represent our business. With nearly 800 employees, operating in 24 locations across 5 states, our people, our family are the difference. We are Hodge.

HOW WE'RE STRUCTURED TODAY.

CURRENT BRAND ARCHITECTURE

Current Brand Architecture

HOW WE'RE STRUCTURING FOR THE FUTURE.

ONE COMPANY

One Hodge

With an eye on the future, we're making the strategic move to reposition all of our subsidiary companies under one unified brand - Hodge. A move that leverages our expertise in both Material Handling and Logistics - the fundamental pieces of an integrated supply chain. One team, helping our customers succeed.

Together, we make supply chains work.

ONE VOICE FOR OUR FUTURE.

BRAND PROMISE

We at Hodge work hard for companies we believe in. We succeed by delivering smart, honest service and an unwavering commitment to doing business the right way. Our goal is their success.

The Brand Promise communicates the one thing that the brand intends to own in the target consumer's mind. It must be understandable, believable, unique, compelling, admirable and endearing.

WHAT IS A BRAND PROMISE?
CORE VALUES
CORE VALUE

FAMILY

We are more than a team, we're a family. We care for each other. We believe in each other. We trust each other. We're on the same wavelength. We work together everyday to achieve great things, and we believe none of us are as smart as all of us.

CORE VALUE

INTEGRITY

We're honest. We're fair and understanding. We consider success secondary to our reputation as a company with strong moral and ethical standards, because we believe that's the right thing to do, even when no one is watching.

CORE VALUE

AMBITION

We have a strong desire to achieve great things. We're passionate and determined. We don't quit. We believe that big results require big ambition, and so we'll do whatever it takes.

CORE VALUE

RESPECT

We admire and appreciate everyone's unique abilities, qualities, and achievements. We have each other's backs. We do what we say we're going to do. We know respect is earned, never given. And trust is gained by our performance.

CORE VALUE

BALANCE

We encourage the mindful prioritization between career, health, family, and spiritual life. We believe in living healthy, and having a positive energy in whatever it is we do.

BRAND ESSENCE

SMART DEDICATED PERFORMANCE

ADJECTIVE
ADJECTIVE
NOUN

The Brand Essence is a phrase capturing the “heart and soul” of the brand. It's simple, concise, aspirationally attainable, timeless, enduring and extendable.

WHAT IS A BRAND ESSENCE?

ONE IDENTITY FOR OUR FUTURE.

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